Imelda
From Wikifashion
| Imelda | |
|---|---|
 | |
| Name | Imelda |
| Created | ? |
| Author | Matt Jordan |
| Origin | Australia |
| Style | shoes |
| Website | Imelda |
About
Imelda Marcos the shoe blogger? It's not as far fetched as it sounds, www.imelda.com.au has quickly become the internet's leading independent footwear blog - a satirical celebration of Australian and International footwear as seen through the eyes of former Philippines First Lady Imelda Marcos, as channelled by Matt Jordan from Sydney, Australia.
Using a caustic wit and a well-trained eye for the good, the bad and the eye-bleedingly ugly, former footwear industry insider Matt Jordan has reasserted the despotic former First Lady's place as the Patron Saint of Footwear. Even the great lady herself is aware of the site. "That Imelda herself has read my site (and not sued) is like being touched by the hand of God"
Originally created to demonstrate the potential of alternative online activity for Matt's fledgling Public Relations company, in just over 6 months Imelda's popularity has snowballed into a full-time job.
Imelda is reaching between 2000-2500 people a day (and growing fast) and is regularly being translated into many different languages. Web analysts predict the site has the potential to become the "Perez Hilton of footwear blogging".
Matt Jordan has recently collaborated with luxury retailer Jean Brown on a window display at the Jean Brown Gallery in Fortitude Valley, Brisbane. The display will be open to the public on the 28th of October 2009.
