Lime Crime
From Wikifashion
| Lime Crime | |
|---|---|
 | |
| Founded | 2008 |
| Founder(s) | Doe Deere |
| Headquarters | New York, USA |
| Website | http://www.limecrimemakeup.com |
Year: 2089. A girl gets her very first rocket - shiny, orange, and oh-so-beautiful. She takes her friend on a wild ride through outer space, where they blaze towards the stars giddy with glee. Such is the visualization behind My Beautiful Rocket, a lipstick color from Lime Crime’s upcoming Candyfuture collection. This is not the first and not the last bombastic concept that human-unicorn Lime Crime founder Doe Deere has introduced - in fact, she is so frenzied by her line, she comes up with a story for nearly every color she invents.
Miss Deere conceptualized Lime Crime during the summer 2008 upon realizing she could never find cosmetics bright enough to keep pace with her colorful imagination. And so, when all makeup companies ran one way, Lime Crime charged headlong into the rainbow. Under the slogan “So Bright, It’s Illegal!”, the brand wowed customers with high-impact loose eye shadows such as Circus Girl (vivid yellow), Shoe Addict (bright blue) and the signature Lime Criminal. Instead of retreating to the safety of the ‘tried and true’, Lime Crime became the first cosmetic line to successfully establish themselves through innovative strategies and offering a unique product. Within months of operation, Lime Crime became synonymous with unapologetically bright makeup.
The highly anticipated Candyfuture lipstick collection (debuts October 1st, 2009) will feature 10 core colors, with 9 complimentary colors to drop every month throughout the year. Shades will range from conventional to couture, including D’Lilac (lavender crème), Retrofuturist (intensified matte red), jet-black Styletto, and even a bubblegum blue aptly named No She Didn’t!
