POPULARITY  is a project by Daniela Luna , started in the begining of 2012.
Daniela Luna is a cultural entrepreneur, highly followed by the press. (See press album )
Best known for the creation of APPETITE : contemporary art gallery, War Club: party and secret club, Tanto Deseo: erotic art and design concept store, among other projects; as well as for organicing legendary events that mix art, fashion, parties, music, etc.
Popularity first phase consists on a blog  about street style and a concept store which first branch opened in Buenos Aires, Argentina, and it shows the work of young designers, together with artists works, and showcases periodical exhibitions by artists and events about fashion. The curator in charge of the art is Judith Villamayor, for this branch, and Daniela Luna took the role of fashion curator.
The plans are to develop the blog into an online magazine about style, parties, lifestyle, art, and other aspects of the contemporary life around the world. It's also about to launch an e-shop to showcase the work of many young designers from different nationalities, and in a close future it´s going to be opening concept stores in other countries.