Style Bubble
From Wikifashion
| Style Bubble | |
|---|---|
 | |
| Name | Style Bubble |
| Created | March 2006 |
| Author | Susie Lau |
| Origin | UK |
| Style | Fashion,style |
| Website | Style Bubble |
| [1] | |
About
Every day, 30,000 people read what 27-year-old Susie Lau thinks about clothes. Every day, Susie Lau logs on to her blog, Style Bubble (stylebubble.typepad.com), photographs her outfit, raves about a new designer and inspires her international fanbase - they post their excited responses seconds later, often with exclamation marks. She's one of the first bloggers to be recognised by the industry - she was one of only two bloggers invited to a Gucci show in New York, and has since accepted tickets to Chanel and Lanvin.
Lau, who lives in London, launched Style Bubble in 2006, and now posts three times a day. "I started to blog about everything I was passionate about, and about my own outfit experimentations," she says. But Lau is quick to insist that she's still a fashion outsider. "I'd never have made it as a designer," she claims, clicking together her Topshop platforms.
She says her style is influenced by family holidays to Hong Kong, where "girls only dress to please themselves", by new designers who have battled their way through to the mainstream, and by fellow fashion bloggers, including a 14-year-old girl called Tavi who writes about Martin Margiela from her parents' house in rural America.
As well as Style Bubble's links to foreign fashion sites and photographs of designer shop windows, Lau built a London shopping map for her fans. Starting at Topshop, her dedicated followers can walk, wallets aloft, between Style Bubble's recommended boutiques. Lau admits that 60 per cent of her wage from her job as a commissioning editor on Dazed & Confused magazine's Dazed Digital website, is spent on clothes, but that increasingly designers are beginning to send her samples as gifts. She grins, embarrassed. "I'm always amazed when the blog has an effect on designers, when they call me to say that after appearing on the site they've sold out of stock, or that Vogue have called in the collection.
